HI! I’M NICk
I work on creative Projects For Fun FOLKS and Cool Companies.
I’m a Multi-Hyphenate Creative Specializing in HOW A Brand SHOWS UP IN THE WORLD. FROM BRAND Storytelling TO EXPERIENCE DESIGN, and CRAFTING ALL THE PHYSICAL AND DIGITAL TOUCH-POINTS ALONG THE WAY.
Airbnb
Strategy • Experience & Presentation Design • Brand Partnerships
Creative Lead for the reintroduction of Experiences on Airbnb. I help shape strategy and storytelling around how we partner with brands and cultural institutions to design elevated, one-of-a-kind guest experiences. My role spans experience development, event design, strategy and content creation to ensure our brand collaborations are thoughtfully crafted for Airbnb’s marketing channels.
Lucid Motors
Video/Photo Direction • Art Direction • Content Design
Led creative direction across photo and video campaigns for Lucid Motors, and designed brand experiences beyond the screen, developing immersive event environments and retail merchandise that extended the visual language into physical space.
IDEO
environmental design • brand application • print production
Worked at the intersection of production design and brand identity, helping clients translate their values and mission into compelling visual systems. My role focused on bringing brands to life not just digitally, but across print, photography, and physical touchpoints—ensuring every detail aligned with the bigger picture of who they are and where they’re headed.
Quora
Orbia
Airbnb
Brand Marketing, Event & Experiential Design, Content Creation
Developed experiential event activations and community programming for Airbnb at major interactive media, music, film, and sporting events.
Crafting experiences that enhanced brand visibility and engaged diverse communities
Projects
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Developed community experiences to bring guests, creators and hosts together through film and culture.
Created participatory programming with artists, including; intimate discussion with film makers, a Moth Storytelling events and artist led workshops to foster connection with festival attendees, highlighting the intersection of hospitality and creative storytelling.
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Led creative initiatives to elevate Airbnb’s brand awareness across the five boroughs of NY. Focusing on amplifying the community and developing local content campaigns that highlighted the spirit of New York’s neighborhoods.
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Created a physical space for immersive programming for guests at SXSW. Converted a black-top parking lot into an Airbnb activation, “The Park” flkushed with grass, trees, shade was a place to unwind, recharge and engage with curated programming.
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Led an independent photo and video team to capture Experiences content for the platform across Europe and North America.
Sony
Event & Experiential Design • Content Creation
Designed Sony’s viral brand campaign for their Alpha line.
Developed a traveling event activation wonderland for photographers and videographers to capture iconic moments across major cities, interacting with Sony’s latest Alpha equipment, inviting enthusiasts and a die-hard content creator fanbase in the photo/video community.
Plants AND friends
business strategy • brand identity • video/photo production • content design • social strategy • business operations
Plants and Friends emerged as a fresh answer to the traditional local garden center, offering a modernized and aesthetically appealing environment. This innovative concept transformed the typical plant store into a new experience, tailored specifically for the growing number of youthful, sustainable and style-conscious plant enthusiasts.
